Gen Z knows no existence before social media as real digital natives. Having grown up with Instagram, Facebook, YouTube, and, Snapchat, they are strongly affected by social media and use these channels to create their internet and store buying choices. Using technology, Gen Z understands that they can get what they want, and when they want it.
FREMONT, CA- The purchasing power grows every year when it comes to Gen Z and is ready to become a critical part of the company of any brand. A failure to connect with Gen Z now not only means lost sales but playing catch up later and being faced with pricing wars to win customers.
Retailers need to provide quicker, more convenient shopping experiences as immediate gratification for shoppers to retain their interest and loyalty. With a shorter span of online attention, Gen Z doesn't want to look at products for a long time; they're searching for smooth and quick digital experiences. Approximately 2.5 billion is the population of Gen Z, and they will become the single-largest generation group on Earth in 2019 constituting one-third of the planet’s population.
Warehouses must have the Following Five Capabilities:
Omnichannel Satisfaction Abilities: GenZ will make their purchases mostly from their smartphones with same-day deliveries at their respective places, while also wanting to go to shopping malls and pick up items in stores. This generation does not distinguish how and where they are shopping but expect a seamless experience. Warehouses should be prepared to respond appropriately with specialists claiming that "Omnichannel is the Future of Commerce."
Mobile Optimized E-commerce Sites: Warehouses should work to ensure that their mobile sites are lightning-fast and straightforward to navigate. If a mobile website is taking more time to load, a GenZ customer is sure to move on.
Total Visibility over Product Availability, Fulfillment, and Delivery: The existing warehouses need to keep up absolute permeability into the purchasing procedure from the minute the client checks an item's accessibility to the minute it is shipped.
A Superior Client Involvement with Each Touch Point: Gen Z consumers expect to be treated like royalty. Warehouses should be able to provide incredible levels of service, help, attentiveness, and assistance.
Faster Delivery and Free Returns: This generation is unwilling to wait 3-5 days; they expect the shipment on the same day, if not next day. Retailers need to provide option and speed with a focus on hyperlocal delivery. For e-commerce distributors, returned products have always been a problem, but it is about to become even more difficult. Understanding who Gen Z shoppers are and what they want is a vital move for distributors to keep their companies relevant and future-proof.