December 20168 logisticstechoutlook.comData is one of the most important areas of focus for a CIO and his/her technology team. For years, the principal focus for IT, in partnership with the business, was enabling processes that drive the business. That IT focus has now intensified around the data derived from those processes. From a CIO's perspective, it's a great time to be in the "Data Game." The attention is there, investment funds are flowing, and there's plenty of technology to help you deliver a great solution. So now, for the real problem: it's all a trap! Fast forward several years, and you've delivered an amazingly creative data strategy and implemented industry-leading analytical tools. It's time for ribbon cutting, receiving your CIO awards, and popping premium champagne. So why are your shareholders and business partners thinking it was the biggest waste of money since Y2K? Data and technology in and of itself isn't a panacea. You don't sell one more widget by virtue of having data, and you don't drive five more points of productivity just because you have well-constructed data stores. All of your hard work will become just another technology artifact unless your organization engages in using new capabilities and achieve high user adoption. You can't win with these types of investments by simply getting the 12 data wonks in the company to use your new platform and application...you need the business to transform its relationship with the data. But don't panic. There is a way to work your way back into the good graces of the shareholders and business leadership. Quite simply, you have to lead.IN MY OPINIONBy Mel Kirk, SVP & CIO, Ryder System Inc.The Big Data Investment - Getting to the Big Pay OffMel KirkDecember 20168 logisticstechoutlook.com
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