December 20168 logisticstechoutlook.comLike many service companies, logistics providers work hard to meet--or in the case of exceptional providers, exceed--their customers' expectations. One way to do that in today's tech-obsessed world is through advanced technology capabilities. But only the best logistics providers also prioritize and support carrier technology. Even if a logistics provider is non-asset based, it's important to provide technology for the carriers and drivers who deliver the products and goods that keep our world moving. While it certainly helps streamline the carrier's business, it can actually have a distinct (and positive) impact on a shipper's supply chain too. Carriers Need Logistics TechnologyAccording to our research of FMCSA data, of all trucking companies, 89 percent only own between one and five trucks, which mean, owners tend to wear many hats. Like many small business owners, they're filling any and all roles--from operators and dispatchers to accountants and tech support. Because so many roles already overlap in many business models, carriers often don't have room to support a robust technology system--either in the budget or in personnel time. The ongoing driver shortage only contributes to the need for overlapping roles. The low number of driver tends to cause high turnover rates because drivers can switch companies easily and often, always looking for the best fit. This can make it challenging for carriers if they constantly need to train new drivers to use a unique technology system.A logistics provider that supports both shippers and carriers through technology can help provide one clear picture of an entire supply chain. One system can easily diminish any gaps that may occur when information exists across multiple systems. Technology for Carriers Must Be MobileMobile technology is already ingrained in many of our personal lives and certain aspects of our business lives too. Yet many business transactions still take place from a desk--because the people involved work in an office the majority of the time. However, this isn't the story for the carrier community. As roles overlap, it's common for those owning carrier companies to also drive a truck themselves. They deliver freight while managing other aspects of their business at the same time. Everything from finding loads to By Chad Lindbloom, CIO, C.H. RobinsonCarrier Technology:Why it's Important for Supply ChainsChad LindbloomIN MY OPINIONDecember 20168 logisticstechoutlook.com
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