JUNE 2025 9logisticstechoutlook.comcome with high costs and require specialized training to utilize effectively. Companies often make large investments in these tools but struggle to fully utilize them and achieve the anticipated returns. Selecting appropriate partners and technologies amid a vast array of options further complicates the decision-making process. Addressing these challenges in talent acquisition and technology implementation is crucial for organizations striving to enhance their supply chain operations.In-House or Outsource? Making the right supply chain callTo make the right decision today, it's crucial to have a clear understanding of your team's core competencies. Anything outside of that, you should consider outsourcing to a trusted partner. Many companies work with third-party consulting firms, IT companies, and other partners who have better resources and expertise in certain areas. The key is knowing which tasks to keep in-house and which to outsource to those who are experts. This approach helps you focus on what matters most while getting the most value from your partners.In the end, whether you choose to keep supply chain operations in-house or look to outsource, both paths require careful investment--both in time and resources. The real value lies in ensuring that the solutions you build or buy are strong enough to drive meaningful outcomes. And if you're unsure where to begin, there's a wealth of expertise out there that can help you get started on the right foot. By leaning on the right resources and embracing the evolving tools available, you'll be well-positioned to navigate the complexities of the supply chain landscape well into the future.About the expertFelipe Molino, Sr. Director of Engineering at NFI, who leads the consulting division and serves as the product owner for digital twin technology, now also overseeing AI capabilities. His role involves collaborating with teams on consulting engagements, refining models, and solving challenges. He focuses on designing models, understanding customer needs, and adjusting strategies as needed. On the digital twin front, Felipe plays a key role in implementing new accounts and optimizing existing ones. Balancing multiple priorities, he ensures projects run smoothly and deliver results, driving innovation and operational success. If you are asking yourself, what does it take to unleash the full power of AI in my business, more often than not, the answer is a digital twin
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