September - 20218 logisticstechoutlook.comAugmenting POS with New, Innovative Digital TechnologiesBy Steve Methvin, VP of Ecommerce and Retail Technology, Bozzuto's Digitalization has brought about unimaginable changes in the retail landscape. With technology by their side, retailers have been able to enhance customers' shopping experience both in-store and online. This has not only positively impacted their growth lines but also intensified their market competencies. For instance, the arrival of digital point of sale (POS) systems in the retail shops have not only quickened the process of shopping for buyers but also optimized the record-keeping procedure for accounting officials. Furthermore, robust POS systems have simplified and streamlined inventory management. And today, after almost half a century since the introduction of the first POS, different versions of POS systems are emerging with unique features and functionalities. For example, the new POS systems not only enable customers to see their transaction records but also track their previous purchases, discounts, and receive several personalized updates. Alongside this, the evolution of the retail space has paved the way for several developments in the marketing sector. Earlier, magazines, newspapers, and flyers were the most feasible options for businesses to reach people and advertise their products. However, the emergence of `digital media' has changed the way marketing operates. It is now a sophisticated system of buying and selling. Today, customers have the In My OPINION
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