September - 20218 logisticstechoutlook.comBy Mike Pehl, Managing Partner, Guidepost Growth EquityThe SaaS revolution has changed many things for CIOs and CTOs, but as the number of tools and platforms that are essential to daily business operations increases, one key consideration should be front and center: your interests and your vendors' interests aren't inherently aligned. The SaaS vendors you count on are ironically focused on getting you to parity with your competitors, rather than getting you ahead of them.How is this possible? SaaS vendors are striving for increased market share and revenue, so they have to do what works for the greatest number of customers. For an individual enterprise, that means that the only reliable way a SaaS vendor will be able to tailor their solution to fit its precise needs is when everyone agrees that the very same feature is a priority. One top tier vendor only adds a new feature after thousand customers have asked for it by name.So while SaaS vendors are trying to serve the largest addressable market, they aren't optimizing for your company ­ they're working towards the lowest common denominator, which leaves CIOs wanting. The biggest cost is the lost opportunity to differentiate.MODERN TECH LEADERS ARE BUILDING APPS, NOT BUYING THEMIn My OPINION
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