Logistics Tech Outlook

ePRAC
Bringing Eco-Efficiency to Operational Logistics

Roberto Cabada, CEO, ePRACRoberto Cabada, CEO
When the LATAM industrial sector was going through a digital gold rush, it saw an uptick in the adoption of U.S.-based warehouse management systems (WMS). But a lack of understanding of the cultural and business differences between the North and South American markets seemed like fitting square pegs in round holes.

ePRAC’s story begins here. Founded by logistics consultant Roberto Cabada the company sought to fill this void by providing solutions with top-tier logistics and warehousing functionalities tailored for the LATAM market.

Created with affordability in mind, ePRAC allows LATAM enterprises, particularly SMEs, to access a sophisticated WMS without the hefty price tag associated with foreign solutions. It is designed with native language interfaces and localized support, guaranteeing tailored assistance for LATAM businesses.

The state-of-the-art WMS is equipped to handle the A to Z of warehouse management, including real-time inventory control and item turnover. At the heart of it is the emphasis on better visibility into warehouse operations. Its eView Visual and Voice Operations feature, for instance, leverages augmented reality and voice recognition technologies to not only improve visibility but also enable hands-free operations across various processes. The software also offers intelligent tracking of inbound and outbound logistics processes, using big data analytics to suggest optimal approaches for improving efficiency in the operation cycle. The optimization extends to the warehouse layout, where smart shelving systems and tailored configurations eliminate the need for costly expansions, a critical concern for many LATAM businesses, especially in densely populated urban areas with high real estate costs.

Integrating these cutting-edge technologies helps businesses significantly increase operational speed while reducing errors. A wide range of sectors, including pharmaceuticals, retail, and third-party logistics, benefit from partnering with ePRAC. They are achieving higher productivity with fewer resources and minimal waste.

Truly Embracing the Essence of Modern, Eco-Conscious Logistics

Sustainable logistics is crucial in the LATAM region, home to some of the world’s most biodiverse regions. It is also a significant focus area for ePRAC when devising its solutions. Bearing in mind the importance of protecting vital ecosystems, ePRAC developed its comprehensive delivery tracking system (DTS). While overseeing a product’s journey from the manufacturing dock to last-mile delivery, it also ensures minimal environmental impact. This is achieved by optimizing delivery routes, which invariably helps reduce carbon emissions and contribute to the region’s overall ecological balance.

“The seamless integration of WMS with DTS further enables efficient distribution management by streamlining inventory processes, ensuring timely order fulfillment, and providing real-time data for accurate shipment tracking and delivery estimation,” says Cabada, CEO of ePRAC.

The optimization extends beyond basic delivery processes. By efficiently managing the product lifecycle through DTS, businesses are equipped to reduce waste and decrease lead times.

This translates to minimized costs related to storage and handling and lower energy consumption and carbon emissions, aligning companies with their sustainability objectives.

ePRAC also emphasizes reverse logistics management, a critical aspect of modern supply chain dynamics. DTS includes additional functionalities designed to monitor and control the return of products, a process that often incurs substantial cost implications in the market. By handling returns efficiently, businesses improve their bottom line while enhancing customer satisfaction and retention.

An Analytical Take on Aligning with Client’s Business Needs

When engaging with a new customer, ePRAC embarks on a thorough analysis of the company’s existing processes. Understanding that each business is distinct—even within the same industry—ePRAC’s approach ensures solutions are aligned with the unique needs and objectives of each client. It also leverages benchmarking data from successful prior engagements to devise a customized blueprint, prioritizing flexibility, scalability, adaptability, and process optimization.


The seamless integration of WMS with DTS further enables efficient distribution management by streamlining inventory processes, ensuring timely order fulfillment, and providing real-time data for accurate shipment tracking and delivery estimation

To aid businesses with strategic decision-making, a productivity management indicator (PMI) provides a real-time snapshot of key operational indicators within the supply chain. By focusing on the most significant KPIs, the PMI empowers decision-makers with data-driven insights, allowing them to evaluate and refine their operational strategies for better performance.

ePRAC emphasizes user-friendliness and ergonomics while customizing the solutions, understanding that the warehouse industry often hires employees with diverse educational backgrounds. By making its systems intuitive and straightforward, it aims to elevate the user experience, leading to superior operational results.

Improved Customer Support through a Flat Organizational Structure

A flat organizational structure lets ePRAC foster creativity and collaboration and strengthen its partnerships with clients.

“Even senior leaders are actively involved in every aspect of the process, ensuring a commitment to client satisfaction permeates throughout the organization,” says Cabada.

This client-centric approach is reflected in its 24/7 customer support, which accommodates the needs of customers operating on non-standard schedules or running continuous operations. This commitment gave the company its first customer, who remains with ePRAC to this day. Faced with a choice between a costly solution and a more affordable but less capable alternative, the customer was introduced to ePRAC’s budding WMS project. Cabada personally assured and delivered the customer a solution with robust functionality at an affordable price, which laid the foundation of their lasting business relationship.

Fast customer response also enables ePRAC to swiftly address market challenges, ensuring better inventory management with products spending less time in storage. It reduces the likelihood of goods being out of stock or overstocked, significantly decreasing space usage, energy consumption for storage and maintenance, and resource waste due to expired products.

  • ePRAC emphasizes user-friendliness and ergonomics while customizing the solutions, understanding that the warehouse industry often hires employees with diverse educational backgrounds


Sustained Success with Continuous Improvement

Through two decades of operation, ePRAC has honed its business expertise by maintaining high standards and pushing the boundaries of what’s possible in warehouse management. A testament to this is its constant pursuit of process optimization, regularly updating and refining the software to meet ever-evolving logistics needs. ePRAC recently unveiled a cloud-based version of its WMS to cater to the growing demand for flexible and remotely accessible solutions among LATAM businesses, ensuring clients can efficiently handle their logistics operations from anywhere.

The success of its approach is evident in its impressive growth, both in terms of geographical footprint and range of offerings. Currently active in over 10 countries across Mexico, Central and South America and the Caribbean, ePRAC continues to make its mark as a formidable competitor in the WMS market. It has also emerged as a regional leader in Central America, building robust integrations with ERPs of leading companies, including SAP, Oracle, and Microsoft.

ePRAC’s philosophy of ‘do more with less’ is reflected in its team structure. Over the years, the company has continually increased productivity and maintained consistent annual growth while operating with a small but dynamic team. Looking toward the future, ePRAC is perfectly positioned to continue shaping the LATAM landscape of warehouse management and logistics with innovative products that strike a balance between quality, functionality, and price.

Top 10 Warehouse Management Solutions Companies in Latin America - 2023

Company
ePRAC

Management
Roberto Cabada, CEO

Description
ePRAC offers state-of-the-art solutions to optimize logistics operations for commercial and industrial businesses in the LATAM region. Its warehouse management system (WMS) features real-time inventory control, item rotation, and traceability, bringing world-class functionality at an affordable price point.