Logistics Tech Outlook

ketteQ
Harnessing Machine Learning and Artificial Intelligence for the Supply Chain

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Cy Smith, CEO, ketteQCy Smith, CEO
As supply chain systems become increasingly more complex, many organizations are struggling to figure out how to operationalize those systems in the most efficient way. Although some of this challenge may be attributed to poor collaboration among processes, delays in integration, and limited visibility into the data residing in different siloes, many companies still struggle with the basics of demand forecasting, system scalability, and complex logistics, all of which have been compounded with data digitization. Having watched these trends develop in multiple markets, supply chain expert ketteQ has successfully changed the playing field by creating a truly intelligent system that gives an accurate, real-time, 360-degree view of the entire supply chain, making it possible for lightning-fast business decisions around planning, automation, and execution.

With decades of supply chain optimization experience under their belts, the ketteQ team has built their platform on Salesforce to strengthen the “S” in S&OP. As a result, the company’s suite of microservices offer configurable improvements that fill the gaps left by traditional systems while optimizing and automating the sales and operations planning processes.

“We are the only supply chain planning and automation platform built on Salesforce for maximum visibility, agility and efficiency. The beauty of being built on Salesforce is that it’s a system known by over 80 percent of companies worldwide. Most companies think of Salesforce as a CRM platform, but it has also been recognized as the number one enterprise platform as a service by Gartner in the last several years. We did not build the Salesforce capabilities from scratch; instead, we brought our supply chain DNA to leverage what’s already been done on the enterprise side to elevate supply chain organizations to a whole new level. This brings a lot of different capabilities and features, specifically around integration and automation. We can easily integrate with ERP systems and leverage technology to automate and streamline finance, sales and marketing workf lows associated with supply chains. Our platform leverages state-of-the-art technology to deliver predictive analytics in forecasting, replenishment, planning, inventory, and more.”

By streamlining the f low of data between business functions, ketteQ provides unparalleled visibility and helps organizations tap next-gen technologies to shift their revenue growth rates and improve customer service.

Offerings such as the company’s intelligent Control Tower leverage Artificial Intelligence (AI)/Machine Learning (ML) to align marketing, sales, and financial objectives and let companies synchronize and orchestrate their activities across data, systems, organizations, and functions. To prevent issues around data integration, ketteQ uses prescriptive and predictive analytics to simulate “what-if” scenarios, analyze their impact, and suggest the best possible solution—all before these scenarios happen.

With its best-in-class solutions, ketteQ makes data integration and reconciliation across multiple systems effortless. Users can execute omni-directional real-time integration with existing ERP and other management systems. One of the biggest advantages praised by the company’s clients is ketteQ’s capacity to enable faster and more profitable decision-making that optimizes KPIs such as profit margins, revenues, inventory costs, and customer service levels, as well as its ability to streamline manual processes, lowering human errors in the process.

  • ketteQ provides unparalleled visibility and helps organizations tap next-gen technologies to shift their revenue growth rates and improve customer service By streamlining the data flow between business functions.


“One of our customers, Parts Town, had a fairly decent model for their demand and replenishment planning, which they had developed internally on Excel. But as they continued to grow, both organically and through acquisitions, they realized that the complexity of the supply chain was beginning to exceed their capabilities on Excel spreadsheets. We helped the client by integrating their systems and data with their ERP system and automate their operations. Apart from automating and streamlining workf lows, we helped the client reduce their average inventory carry costs by about 10 to 20 percent by leveraging multiple data sources and our sophisticated forecasting algorithms. ketteQ’s end-to-end supply chain planning and automation platform has enabled Parts Town to facilitate a truly agile supply chain capable of scaling to support their rapid business growth. With the systems fully integrated, Parts Town anticipates a reduction in inventory capital commitments by 15 percent while maintaining their industry-leading customer service levels.”

ketteQ continues to develop extensions for its technical solutions with the goal of advancing and improving the algorithms that run through its analytical engines. By working with Salesforce, the company maximizes its own agility and efficiency as well as that of its clients. Any given news source today has at least one story about problems in the XX industry’s supply chain, but very few of them get into the particulars of how to solve those issues. When you’re ready to see what’s truly happening in every link of your own chain, connect with ketteQ and start saving your bottom line today.

ketteQ News

ketteQ Pre-Series AInvestment Round Oversubscribed, Fueling the Supply Chain Management and Automation Platform’s Move Into Exponential Growth

Supply chain SaaS innovator ketteQ announced today that their second-roundinvestment from industry veterans and influencerscame in significantly oversubscribed. Building on the critical state of the supply chain industry, the company has pivoted into hyper-growth mode with a platform that enables supply chain organizations to plan for, act on and optimize decision making.
ketteQ, part of the Barkawi family of businesses, is set to continuescaling the business through platform innovation, team expansion, additionalstrategic partnerships, and increased sales and marketing. Karim Barkawi, founder of Barkawi Holding Group, stated “After being in the supply chain industry for over 30 years, ketteQ has created a truly innovative platform that is on track to transform and future-proof supply chains globally. We look forward to accelerating our growth with a significant Series A investment round in 2022.”
With decades of experience in supply chain process optimization, the team built ketteQ on Salesforce forstrength in security, scalability, and configurability. The solution delivers lightning-fast data analytics from all sources for a 360-degree view of decision-grade data along with AI/ML-powered scenario planning tools to help organizations resolve supply chain issues before they even occur.
Selected as the solution of choice for some of the world’s most beloved Fortune 500 brands across North America and Asia Pacific, ketteQ has experienced 4x growth in revenues in 2021 and is planning for continued exponential growth in 2022. Capitalizing on the tremendous urgency for solutions in the global supply chain market, industry experts are flocking to ketteQ to support their mission of revolutionizing Supply Chain planning, automation, and execution.
In this morning’s board meeting of investors, ketteQ’s CEO Cy Smith shared “These are exciting times for ketteQ, and I am very grateful to our investors and thrilled for what this latest round of funding enables our teams to bring to the market. We are hyper-focused on creating a paradigm shift in customer service and revenue growth rates for our global roster of clients.”
Top 10 Supply Chain Solution Companies - 2021

Company
ketteQ

Management
Cy Smith, CEO

Description
ketteQ sets a new bar for enterprise planning and automation. Built on a foundation of Salesforce with strengths in security, scalability and configurability, ketteQ offers supply chain organizations extended capabilities to fill in the gaps left by legacy system