Apex Supply Chain Technologies Signs IP Licensing Agreement with Brightloom

By Logistics Tech Outlook | Monday, September 14, 2020

The IP licensing agreement between Apex and Brightloom enhances foodservice pickup technology to build out offerings in the contactless food service order pickup and delivery market.

FREMONT, CA: The IP licensing agreement provides Apex exclusive rights to market and further create Brightloom's automated foodservice pickup technology and Intellectual Property as it continues to build out its solution offerings in the contactless food service order pickup and delivery market. Brightloom is an early innovator in automated restaurant technology, and it has developed a suite of software and hardware solutions to streamline the restaurant customer experience, including self-serve Cubby and Spotlight order pickup solutions.

The latest agreement with Brightloom lets Apex offer an even wider spectrum of compelling technology offerings for all foodservice formats and provide new options as operators demand to deploy automation in this new post-COVID, contactless order delivery world. The agreement provides Apex exclusive access to some intellectual property assets that will widen its industry-leading product range. Foodservice operators are all voicing to limit the number of contacts for off-premise order delivery and pick up today while creating an efficient, on-brand customer experience.

Apex is the leading provider of self-serve automated pickup solutions for use in food service and retail industries in the world. The Apex Heated Pickup Station secured the 2019 Kitchen Innovations Award from the National Restaurant Association. Apex contactless order pickup solutions are in use in over 4,000 restaurant and foodservice locations around the globe.

Brightloom develops meaningful relationships between people and the brands they love. Through its state-of-the-art Customer Growth Platform, Brightloom offers consumer brands of all sizes with a turnkey data-driven marketing engine that is streamlined by machine learning and scaled through automation. The company's suite of cloud-based software services allows brands to unlock the power of the data they already have and change it into personalized marketing that magnifies customer lifetime value.

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