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The timing is ideal for the transportation and logistics industry to drive wiser digital changes due to this faster growth and now that global trade is rapidly rebounding.
FREMONT, CA : It was always understood that omnichannel logistics for transparent, personalized, efficient, and fast delivery alternatives will forever alter the transportation and logistics industry's network architecture dynamics. As a result, crowd-sourced delivery companies and online last-mile service providers like Cargomatic and Flexport stretch their muscles against traditional business structures.
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Unfortunately, many logistic companies are hampered by outdated IT infrastructures, fleet management, and warehousing systems, limiting their ability to innovate and digitally transform quickly enough to differentiate better and achieve greater results. These systems were never designed to interconnect, and data was widely distributed between systems specialized in supporting only individual operations, such as fleet management, warehousing, and port or marine operations.
Today's T&L challenge is to break free from the constraints of legacy systems, gain a more holistic perspective, and extract new value from the networks and complex relationships that define this industry.
Smart infrastructure powered by new vehicle technology, autonomous driverless trucks, and drone ships will revolutionize cargo transportation. As the Internet of Things (IoT) continues to connect everything from courier drivers wearing smart uniforms and smartwatches to driving smart vehicles on smart roads with intelligent signage where every container, pallet, and package is all AI and IoT sensors connected, these new capabilities are changing how decisions are made, routes are taken, fleets are managed, and where packages, products, and cargo flow.
AI enables T&L companies to process historical trends more easily, forecast and manage inventory, and address variable demands across supply chain operations. In addition, historical data from previous operations can help AI algorithms conduct primary operations automatically, reducing human error in the supply chain and even predicting revenue forecasts or operating margins. In short, being able to look forward rather than back with sophisticated AI-driven predictive models is the only future for T&L companies that want to modernize and successfully evolve.
Unfortunately, agility and innovation to use AI effectively and efficiently are often hampered when IT architectures are bogged down in legacy investments. Applying agile AI solutions in the cloud to inform decision making, help create more memorable customer experiences, and help companies differentiate requires thinking outside the box more.
Leveraging Salesforce's customer success platform can assist businesses in digital transformation and scaling requirements. However, one of the major issues that CRM systems face regularly is their inability to instill the discipline required to use the powerful new tools. So many businesses are discovering new ways to optimize and close adoption gaps to ensure that investments are maximized with value-based outcomes.
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