Surmounting the Obstacles of Supply Chain with Intelligent Technology

By Logistics Tech Outlook | Tuesday, November 27, 2018

The supply chain model can’t stick to the present market that fluctuates and to the evolving global trade system. Some organizations depend on usual supply chains which are failing to make the best ROI for their businesses. To overcome the problems faced in achieving customer expectations and market liability, organizations must include new technologies like artificial intelligence and machine learning techniques.

Organizations need to recognize the problems they face with usual supply chain models to supplement the new technologies. The shift of geopolitical landscape which includes increasing regulations and sanctions, and unpredictability in the supply and the price will impact market factors. The fluctuations test a company’s ability to perform efficiently. The new brands are challenging the usual businesses by using digital technologies to provide excellent product exposures to customers. Advancements have also changed the customers’ ideology of purchasing products from digitally marketed content.

Organizations that maintain data-driven supply chain have the advantage of forecasting accuracy, identifying and resolving issues, and delivering customer requirements with high processing speed.

Intelligent technologies help in the management of supply chain complexity and adoption enables the data to process and utilize to provide real-time awareness. Artificial intelligence and machine learning can provide resolutions based on real-time problems which automate the execution of supply chain functions and make the best use of transactions to meet objectives. When a significant change occurs, the AI engines show the impact on key performance indicators and help make immediate decisions, which ultimately help the organizations to produce better outcomes. The computer with AI technology makes the businesses strategize and address consumers personalized needs via channel, service level. Real-time understanding of the market can produce better insights to meet the customer needs.

The integration of intelligent technologies like AI and ML can achieve goals like self-learning, prediction, prescribing, and making the best of supply-chain performance. Automation helps to resolve the exceptions in real-time, and ML algorithms can predict those exceptions and supply chain outcomes. The addition of intelligent technologies enables supply chains to handle more complexity and to be flexible, adaptive, and efficient which ultimately improve customer experiences and increase the business market.

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