Woolpert Unveils GeoAwareness to Improve Online Ordering and Curbside Pickup

Logistics Tech Outlook | Wednesday, September 02, 2020

Woolpert has developed a GeoAwareness, which is a quick-start solution to improve online ordering and curbside pickup that can be used by numerous industries and their customers.

FREMONT, CA: Woolpert has developed GeoAwareness, which is a quick-start solution to enhance online ordering and curbside pickup that can be used by numerous industries and their customers. GeoAwareness offers the customers a real-time location to their so that they can provide an exact time of arrival. It will also help the businesses to prioritize and prepare orders while reducing customer wait times correctly. The solution is constructed to incorporate into the present ordering systems and be implemented within every customer's Google Cloud Platform project to become scalable, dependable, and secured.

Woolpert Director of Cloud Sales Rick Bennett said, "the GeoAwareness solution was developed to make the online ordering and pickup process more efficient and convenient for businesses and their customers."

"Online ordering was huge and growing even before the pandemic, but now it is a way of life," Bennett said. "This solution enables the location-based technology on a customer's phone to communicate with the ordering system at their chosen store or restaurant to make that business relationship better, faster and easier for both parties."

The way GeoAwareness solution works is simple and does not need an app. When customers place an order online, they receive an approximate pickup time. Furthermore, when the customer leaves to pick up that order, they have to click Leaving Now on the mobile website where they have placed the order. The customer has to share his or her location and has the choice to request directions to that site.

The customer's location is then connected with his or her order on the real-time dashboard of the store or restaurants, which gets refreshed so that it can notify and prioritize orders. As consumers travel across geofencing borders, their orders can be upgraded to the related drive-time group. If the customer is within 2 minutes away from the store, a visual cue will notify the staff so that they keep the order ready and delivered when they arrive.

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