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Alex Testani, CEOODDS addresses this challenge by centralizing delivery operations into a single system. Its platform aggregates POS systems and third-party delivery applications into one dashboard, allowing businesses to manage all incoming orders without switching between devices.
“We built ODDS to be the simplest, most powerful way for independent businesses to finally take control of their delivery operations,” says Alex Testani, CEO.
Replacing Fragmentation with Centralized Control
A key issue for restaurant operators is the need to manage multiple tablets and systems simultaneously. This fragmentation increases complexity and reduces efficiency, particularly during peak hours when order volumes are high and timing is critical.
ODDS resolves this by consolidating all order sources into a unified interface. Orders from platforms such as Uber Eats, DoorDash, Grubhub and Slice are automatically ingested and standardized into a single workflow. This allows operators to track, manage and fulfill orders in real time without manual reconciliation.
The system also introduces flexibility in delivery models. Businesses can switch to self-delivery, replacing high commission structures with a flat fee per order. This shift directly reduces costs while giving operators more control over how deliveries are executed.
Structuring Delivery through Scalable Infrastructure
The platform is built as a centralized orchestration layer designed to manage both internal and third-party delivery requests. It operates on scalable cloud infrastructure, ensuring consistent performance during periods of high demand while maintaining system stability and availability.
Orders are processed through automated routing logic that determines the most suitable delivery option based on configuration and distance. The system supports pre-orders and on-demand deliveries, allowing businesses to manage both scheduled and immediate requests within the same framework.
Real-time synchronization is achieved through webhook integrations with delivery providers. Order status updates, including driver assignment, pickup and delivery completion, are automatically reflected in the dashboard. This event-driven structure ensures accurate tracking and eliminates the need for manual updates.![]()
We built ODDS to be the simplest, most powerful way for independent businesses to finally take control of their delivery operations.
Security and performance are supported through a layered infrastructure, including traffic filtering and protection systems. This enables reliable communication between systems while maintaining operational continuity during peak usage.
Demonstrating Measurable Cost and Revenue Impact
The effectiveness of ODDS is reflected in measurable outcomes for its clients. By replacing traditional delivery app commissions with a flat fee model, businesses can reduce costs significantly. On average, this results in savings of approximately $5 per order, which can scale to substantial annual reductions depending on order volume.
The platform also enables businesses to expand their delivery radius beyond typical limits. In one example involving two virtual kitchens in New York City, ODDS implemented a custom solution to maximize coverage without overlap. Using unique identifiers and verification processes, each order was accurately assigned to its originating location, ensuring efficiency and maintaining service quality.
This approach allowed both locations to extend their reach while preserving accuracy in delivery execution. The solution remains in use, demonstrating how tailored system configurations can address specific business requirements.
Looking ahead, ODDS identifies increasing pressure from large platforms to standardize delivery operations as a key industry trend. Its approach focuses on customization, allowing businesses to adapt systems to their specific needs rather than conforming to fixed models.
By combining centralized visibility, flexible delivery options and scalable infrastructure, ODDS enables businesses to manage delivery operations more effectively. This structure supports measurable cost savings, improved efficiency and greater control, allowing operators to optimize performance while maintaining consistency across all delivery channels.
Company
ODDS
Management
Alex Testani, CEO
Description
ODDS provides a delivery POS system that centralizes orders from multiple platforms into a single dashboard. It enables businesses to manage delivery operations, reduce commission costs and improve efficiency through real-time tracking, flexible delivery models and integrated analytics.