Positioning Universal
Transforming Logistics with Customizable, IOT-Powered Telematics

As IoT gains prominence, its applications in the telematics industry are opening new avenues to utilize different hardware accessories, software, and mobile apps for greater insight into global business operations. However, integrating these devices can be challenging, especially for enterprise-level firms with large fleets, due to the complexities involved in setting up the hardware inside vehicles. Mitigating this challenge with an arsenal of customizable IoT devices that assists telematics service providers in their shipping and logistics applications is Positioning Universal (PUI), a company dedicated to offering end-to-end digital transportation solutions.

“We provide fleet management solutions along with all the hardware or IoT needed to build a complete telematics system for an enterprise customer. This allows them to swiftly deploy the vehicle fleet and enables them to reap the benefits of a successful logistics implementation,” says Mark Wells, President and CEO of Positioning Universal.

We provide fleet management solution along with all the hardware or IoT needed to build a complete telematics system for an enterprise customer

The firm begins every client journey by supplying hardware such as GPS tracking equipment and wireless connectivity for vehicle monitoring. To complete the implementation, PUI builds a network infrastructure for efficient data transfers from the vehicle to the cloud. This data transfer architecture leverages user-tunable parameters that can automatically trigger alerts to notify drivers when specific limits are exceeded (harsh braking, for example). On the other hand, it also delivers actionable reports like position data from the GPS, vehicle performance information from the electronic control unit (ECU), or wheels or lights data indicating their operational status, saving a significant amount of time by filtering out irrelevant information.

At the same time, to address the growing emphasis on driver safety and training, the firm offers an AI camera, which can be added to a vehicle’s wireless infrastructure or tracking devices to report critical information.

The video captured by PUI’s AI camera is analyzed by the device using advanced edge processing, and events that may be a safety risk are uploaded to the cloud while notifying drivers via real-time alerts. This information is also sent to the fleet manager to review later as a way to prevent future incidents.

Another intriguing aspect of the company is the competitive spirit among drivers to see who can receive the best safety score and encourage good driving. In fact, PUI’s system is designed to get fleet managers into a mindset of looking for positive events to appreciate the drivers instead of demoralizing them with reports on adverse events.

With its unique proposition, PUI has been able to assist one of its clients in keeping track of their vehicle fleet. In this instance, Reliant Aquarium Design, a go-to source for customized aquarium design, found it inefficient and impossible to track their delivery vans and technicians with their smartphone-driven logistics application. As a result, they could not appropriately bill their customers, leading to underestimated driving durations and reduced overall service efficiency. Furthermore, the trucks carry 100 gallons of water, making the safety of their technicians and other vehicles who share the same highways a top priority. Reliant Aquarium Design achieved its goals and optimized driver safety after integrating PUI’s state-of-the-art tracking and AI camera technology. With PUI, the customer could accurately bill customers, streamline maintenance processes by ensuring that the most qualified specialist is dispatched, and reduce operational expenses with optimized routes.

PUI achieves this level of customer satisfaction through its vision of creating a high-quality solution that builds its reputation as a reliable logistics partner. PUI’s horizontal solution has all the varying IoT device and telematics offerings capable of addressing integration issues across multiple industry sectors. In the coming months, PUI is keen to continue mitigating complexities in setting up hardware within vehicles.