Logistics Tech Outlook

Reveel
At the Forefront of Facilitating Smart Shipping Decisions

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Josh Dunham, Co-Founder and CEO, ReveelJosh Dunham, Co-Founder and CEO
Data is hailed as a strategic revenue generator for modern businesses looking to ace their shipping game. To sharpen their edge, shippers seek to navigate the huge volumes of complex business-critical information that surround their business. This situation raises the question, “Is there any definitive solution for shippers to gain complete visibility into their business data and make strategic decisions to maximize savings?”

According to Reveel, there is.

Reveel leads the charge in this shipping intelligence revolution with its one-of-a-kind, professional shipping and logistics intelligence platform. With easy-to-use tools powered by AI technology, the company transforms complex shipping data into actionable insights that help shippers save money and unlock greater efficiencies.

Reveel is driven by a mission to give any organization that relies on parcel shipping full control over the cost of their operations.

The Beginning Chapters

Reveel’s proprietary business intelligence platform, underpinned by machine learning and advanced data analytics, was born out of the need to foster data transparency for larger shippers. When Josh Dunham, Reveel’s CEO and Co-Founder, was working as a sales rep for a company contracted to re-sell DHL services, he identified that small shippers would get better discounts and pricing compared to large shippers.

Smaller shippers got higher discounts because they negotiated better. There was no standardized pricing in place, and shippers lacked the required level of transparency to tap into the best carrier deals. Dunham and his team decided to resolve these problems with the Reveel platform.

“What differentiates us is our platform’s underlying technology. It simply takes care of all the computation and analytical work when comparing shipping quotations side-by-side,” says Dunham. In essence, Reveel’s platform is more than just a tactical shipping analysis tool; it is the secret sauce to streamlining logistics operations.

Reveel’s SaaS-based analytics and negotiation platform delivers high precision for companies to ship smarter. The platform enriches and contextualizes existing data to provide intelligent insights that help shippers delve into the nitty-gritty of carrier contracts, negotiate better, cut shipping costs, recoup savings from their carriers, improve performance, and measure success.

Delivering Value through Innovation

Reveel’s platform offers a myriad of unique features, including carrier agreement comparison, invoice audit and recovery, and business intelligence for shipping.

Reveel also allows clients to monitor their shipping health and improve their performance with its Reveel Peer Index (RPI)—a shipping spend comparisons tool that helps shippers benchmark their freight contracts and rates against peers. The unbiased and objective scoring metric is based on six shipping ‘VitalFactors’ that affect shipping expenses— service spends, surcharge spend, average cost per shipment, shipping weight, percent of parcels hitting the negotiated minimum charge, and average shipping zone. These VitalFactors are combined to give each client a score on a scale of 0 to 100.

Clients can compare their shipping health score with that of their competitors. This information helps businesses focus on crucial areas to improve logistics operations, optimize shipping workflow, ensure higher cost savings, and stay ahead of the competition.

When it comes to managing complex pricing agreements provided by carriers, Reveel offers clients the ability to upload the agreements onto the platform to easily understand carriers’ value propositions and negotiate the contracts using its rate modeling capability. The platform helps shippers identify the cost impact of discount and surcharge changes and unearth hidden cost savings in shipping contracts.

In one instance, Reveel engaged with a client that received shipping quotes from FedEx and UPS. Both quotes appeared to offer the same overall cost savings and business impact. This made it difficult for the client to zero in on which shipping partner was the best fit for their organization. When the client uploaded both the agreements on the Reveel platform, which compared them side-by-side, the in-depth analysis revealed that one contract would cost them $86,000 less. Equipped with this vital information, the client was able to select the right carrier and enjoy maximum savings.


What Differentiates Us Is Our Platform’s Underlying Technology. It Simply Takes Care Of All The Computation And Analytical Work When Comparing Shipping Quotations Side-By-Side

The agreement monitoring feature also helps clients manage discounts centrally and gain real-time insights into their shipping expenses. Shippers often tend to lose discounts offered by carriers, either because they expire without prior notification, or their shipping spend has undergone a change. If they ship less, they run the risk of slipping out of the revenue tier required for the discount.

Reveel’s platform monitors the expiration of the discounts and delivers proactive notifications to clients. It also helps clients to constantly monitor their carrier agreements so that they don’t lose any discounts.

The Reveel platform also offers invoice auditing and recovery services, absolutely free of cost. When carriers fail to perform according to their agreement, businesses are entitled to a refund. Reveel analyzes clients’ invoices, determines late shipments and billing errors, and recovers any credits owed to them directly from carriers. This delivers more financial benefits in the long run, as clients can recover a greater portion of their shipping costs over time.

Equally impressive is Reveel’s free impact analysis feature that helps shippers uncover the true, hard-to-decipher carriers’ general rate increases (GRI). FedEx and UPS recently announced a base 5.9 percent GRI for 2022. However, this GRI is only an average value and does not include surcharges, other fees associated with zones and parcel dimensions, and the impact of new rules instituted by the carriers.

Using its rate modeling and simulation capability, Reveel ran a macro-level analysis and discovered that FedEx’s and UPS’s 2022 GRI actually amounted to 12.86 percent and 10.25 percent, respectively. The Reveel shipping intelligence platform equipped shippers with the ability to accurately model the impact the new charges may have on their business so that they receive the most beneficial parcel shipping rates - or could renegotiate contracts in light of the new cost structure.

Customer-Centricity—Reveel’s Secret of Success

The Reveel platform is tailor-made to meet the modern demands of clients. The company conducted around 400 interviews with clients to develop its platform and feature sets, basing it on their first-hand insights into the pain points they were experiencing with managing their shipping.

“Our clients drive our product roadmap. Their needs and feedback are directly reflected on each feature of our platform,” says Dunham.

Before developing a solution based on customer inputs, the Reveel team prototypes it and presents it to clients to ensure it is intuitive. Once clients approve the prototype, the company begins the development of the solution.

Clients can start using the platform through a simple onboarding process where they just need to enter their basic information and verify their email addresses.

  • Our Clients Drive Our Product Roadmap. Their Needs And Feedback Are Directly Reflected On Each Feature Of Our Platform


After the verification, they can connect their carrier data to the platform so that Reveel can apply AI algorithms for analysis.

Reveel is set to enhance the analytical capabilities of its platform to further improve how it optimizes parcel shipping and helps its clients at every step of the shipping lifecycle. The company is also planning to disrupt the long-standing gain-sharing pricing model in the industry. Most businesses are challenged by the value discrepancy engendered by this type of pricing model, where the value they receive from the service provider during the term of the agreement does not equate to the amount they pay. They end up hiring professional service consultants and paying huge amounts to derive insights into maximizing service value. Reveel’s platform solves this issue, helping businesses derive the same value as delivered by a consultant, at a much lower cost - and in perpetuity.

With a seasoned team of executives who have worked with renowned carriers, Reveel continues to carve a unique niche for itself in the industry. Passion for persistent innovation is what enables Reveel to serve clients in the best possible way.

Reveel News

RateLinx and Reveel Announce Strategic Partnership to Help Businesses Optimize Their Parcel Spend Management

With RateLinx and Reveel Businesses can Optimize Their Parcel Spend with an Integrated Approach that Simultaneously Delivers Significant Freight and Logistics Performance Gains
SCOTTSDALE - RateLinx, a prominent figure in supply chain logistics, transportation, visibility, and payment platforms, has joined forces with Reveel, whose Shipping Intelligence™ Platform empowers companies to level the playing field with carriers. This strategic partnership announced today aims to enable businesses to optimize their parcel spend management while achieving significant performance gains in their freight and logistics operations.
RateLinx's transportation management system (TMS), ShipLinx TMS, is known for its intuitive, powerful, and scalable features. It allows businesses of all sizes to streamline and enhance their logistics operations, managing shipments seamlessly from any direction—be it fulfillment, returns, or a combination of parcel and freight. Utilizing the Gartner top-rated TMS, organizations can create more efficient operations, resulting in potential savings of up to 30% on logistics-related costs, irrespective of their carriers or third-party logistics (3PL) providers. ShipLinx TMS seamlessly integrates with any enterprise resource planning or financial system.
Reveel's Shipping Intelligence™ Platform employs advanced data science to provide parcel shippers with actionable insights that immediately contribute to cost savings. This platform offers the intelligence and context needed to proactively address the ever-changing factors affecting shipping costs, including surcharges, new rules, and fees. With robust parcel auditing and cost optimization capabilities, along with the ability to analyze parcel shipping data through "what if" scenarios, Reveel enables shippers to negotiate improved parcel shipping terms and conditions.
The synergy between RateLinx's technological expertise and Reveel's finesse in parcel auditing, along with actionable insights, promises to bring about a paradigm shift in how businesses approach parcel spend optimization. Together, both companies aspire to provide businesses with unparalleled insights, substantial cost-saving opportunities, and streamlined operations.
"Parcel shipping doesn't take place in a vacuum," said Josh Dunham, co-founder and CEO of Reveel. "Our partnership with RateLinx will make it easier for our customers that have a diverse shipping mix that includes parcel, freight and 3PL to secure the radical savings we deliver in parcel spend along with the dramatic performance gains RateLinx's ShipLinx TMS delivers. This is an important step in highlighting the impact that parcel shipping performance has on bottom- and top-line results."
As part of the partnership, shipping and fulfillment operations will benefit from the integrated approach RateLinx and Reveel make possible and the broad operational intelligence both companies' platforms deliver. Existing RateLinx and Reveel customers are invited to contact their account representative for more information. For further information or inquiries, interested shippers can also visit Reveel at www.reveelgroup.com or RateLinx at www.RateLinx.com.
"For years, I've been looking for the right partner that can help our parcel shippers manage their spend. Now with our partnership with Reveel, we have a pre-integrated solution that allows our customers an easy way to do just that while drawing on the powerful capabilities of our parcel manifesting software," said Shannon Vaillancourt, CEO and founder of RateLinx. "The value of having our parcel manifesting software integrated with Reveel's parcel spend management software is unmatched in the industry. It's exciting to partner with an organization that leverages technology the same way we do to help our mutual customers optimize their parcel spend."

Optimize Parcel Shipping Costs: Reveel’s Advanced Solutions Explained

Discover how Reveel's Parcel Shipping Management 2.0 Platform utilizes advanced analytics and real-time insights to optimize logistics costs and enhance operational efficiency for CFOs aiming to streamline supply chain operations.
As we head deeper into the calendar year, one trend has remained constant: the need for companies to find a way to do more with their existing resources. Organizations are always seeking out ways to optimize and streamline company-wide activities to minimize their bottom line.
Historically, the primary responsibilities of a company’s CFO revolved around financial reporting, compliance, and allocation. In today’s environment, however, CFOs are becoming more and more proactive in guiding business decisions. This has come to mean being in charge of reviewing all business functions and finding ways to improve the company’s bottom line - both immediately and long-term.
Having already addressed other headline areas of the company-from workforce and benefit costs, to sales and marketing departments-recent reports indicate that the supply chain and logistics operations at a company are now in the crosshairs of CFOs. Traditionally, these areas were viewed as an area “where the cost is the cost,” meaning there were little or no ways to improve the cost structure, or even the efficiency with which they were run.
Because of improvements in data and analysis technology across the board, an organization is likely to have more detailed information about these functions-much more than it had even 5-10 years ago. Analyzing the functions across the board uncovers areas where cost reduction and efficiency improvement strategies make sense. This change also reflects a growing recognition among CFOs of the pivotal role these functions play in an organization’s overall performance and profitability.
Why Supply Chain & Logistics – and Why Now?
There are several factors driving CFOs to scrutinize their supply chain and logistics operations more so than ever before:
1. Cost Pressures: Due to the recent economic volatility and heightened competition that many organizations face, cost containment is paramount. Organizations – and by association, their CFOs, are under constant pressure to identify opportunities for cost reduction. And they need to do this while still maintaining – or even enhancing – expected service levels, to attract new and retain existing customers.
2. Market Dynamics: Rapidly changing consumer preferences, global trade uncertainties, and disruptive technologies are reshaping supply chain dynamics. Customers have new expectations for faster, better, sooner service. Industry expenses fluctuate with global events. CFOs recognize the need to adapt to these shifts in order to reign in costs, and to remain competitive.
3. Risk Mitigation: Supply chain disruptions, whether due to natural disasters, geopolitical events, or pandemics, can have severe financial implications. CFOs have been tasked these past couple of years with prioritizing risk management and mitigation strategies that can safeguard against any such future disruptions.
4. Technology Advancements: Innovations such as AI (artificial intelligence), data collection and analysis, and predictive analytics are revolutionizing all aspects of logistics and supply chain management. CFOs are leveraging these technologies to drive efficiencies and unlock cost-saving opportunities.
Reducing Costs and Improving Efficiencies
Attacking supply chain and logistics processes and creating expense and productivity gains means addressing the problem from many angles. CFOs have already begun adopting a multi-faceted approach that incorporates reviews of:
• Process: procurement, fulfillment, and distribution – and eliminating any redundancies
• Suppliers: renegotiations with vendors, consolidation, and alternatives to work with
• Inventory: optimize inventory practices, review SKUs
• Transportation: route planning, reviews of service levels
One area where many organizations have already realized improved productivity and saved money is better managing their shipping operations. To optimize the process, you have to immerse yourself in it and understand:
• Where dollars are being invested and to what end
• What customer needs truly are versus the service levels delivered
• What carrier agreements actually say, and how many negotiated discounts you’re actually receiving
Without insight into the complete shipping function, improvement is impossible. The problem is that, traditionally, gaining that level of insight means hours of time spent reviewing contracts and testing out different scenarios.
Optimizing Parcel Shipping Management
This is exactly where Reveel has been able to help its customers. Our Parcel Shipping Management 2.0 Platform leverages advanced analytics, modeling and simulation, statistical analysis, and real-time insights to transform complex shipping data into simple ways to save money. This platform also guides an organization to optimize processes, spending, and service levels to improve the bottom line and establish a more efficient way of doing things—all without impacting the service customers have come to expect.
Reveel’s solution takes complex shipping invoice data, cleanses and normalizes it, and then presents it in an easy-to-use application. Advanced analytics comb through mountains of data to find changes that can save an organization money. But the solution doesn’t stop there – it also adds 24/7 monitoring of a carrier agreement to ensure discounts don’t expire unnoticed or that annual increases aren’t underestimated.
Accurately determining cost allocation is vital for financial clarity and strategic planning. With Reveel, organizations can create digital twins of their carrier agreements and use actual company shipment data to run simulations of different scenarios, automatically finding the best, most cost-effective way for the shipping organization to run.
So, if you’re a CFO taking on your organization’s supply chain and logistics operations for the first time, give us a call. By reviewing and analyzing your parcel shipping process, we can help you get a solid head start on your supply chain and logistics improvement project. We can unlock substantial cost savings and lasting operational efficiency while establishing a new shipping management process that ensures cost and efficiency optimization is continued year after year.
Top 10 Logistics Analytics Service Companies - 2022

Company
Reveel

Management
Josh Dunham, Co-Founder and CEO

Description
Using its proprietary shipping and logistics intelligence platform, Reveel is helping businesses cut their shipping costs and recoup savings from their carriers. Besides, the Reveel platform allows clients to monitor their shipping health compared to other contemporaries through the Reveel Peer Index (RPI).